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Free kits, straight from what I use.

Worksheets, templates and methods from my own businesses. Each one is yours to keep and use today. Pick a path below and work through it kit by kit.

19 free kits

AI for Product Development

4 free kits, in the order I'd take them.

  1. EL-004 · kit 1 of 4 in this path

    Claude Code Rules Kit

    All the rule, journal and checklist templates, blank and ready to fill in.

    For: The rule files that make AI coding agents follow your standards from day one.

  2. EL-008 · kit 2 of 4 in this path

    Quote Calculator Template

    The complete template with setup notes; add your services and host it.

    For: Visitors pick services and get an instant quote, and you get the lead.

  3. EL-011 · kit 3 of 4 in this path

    Site Launch Checklist

    Every check I run before a site goes live: speed, search, accessibility, forms.

    For: A fast, polished site built mostly by AI agents and reviewed by a person.

  4. EL-013 · kit 4 of 4 in this path

    Open-source library

    The full library, open source (MIT), with examples.

    For: An open-source library that makes AI agents ask before they act.

AI for Brands and Businesses

8 free kits, in the order I'd take them.

  1. EL-003 · kit 1 of 8 in this path

    Brand One-Pager Worksheet

    The same worksheet I start every brand with: name, promise, colours, voice.

    For: Brand direction, site, funnel and first posts, built in one day.

  2. EL-007 · kit 2 of 8 in this path

    Calculator Page Template

    A complete, working page with FAQ and email form, ready to edit for your niche.

    For: Free calculator pages that answer a real question and capture emails.

  3. EL-014 · kit 3 of 8 in this path

    Positioning Worksheet + Competitor Scan

    The eight-section worksheet and the competitor spreadsheet: competitors, claims with evidence, scan log.

    For: Know which of your claims you can prove and one honest line that says how you differ.

  4. EL-015 · kit 4 of 8 in this path

    Negotiation Prep Sheet

    The one-page sheet I fill in before any talk about price, scope or a disagreement.

    For: Walk into every price or scope talk knowing your walk-away point.

  5. EL-016 · kit 5 of 8 in this path

    Audience & Objection Log

    The log spreadsheet with automatic topic counts, plus the Audience Brief.

    For: Turn the questions clients keep asking into answers on your site.

  6. EL-017 · kit 6 of 8 in this path

    Rate Card Template

    The blank rate card and the four-step pricing method.

    For: Prices you worked out once, ready to send after any call.

  7. EL-018 · kit 7 of 8 in this path

    Case Study Deck Template

    The words for all six slides, ready to paste into any slide tool.

    For: Show a project honestly in six slides.

  8. EL-019 · kit 8 of 8 in this path

    Accessibility Checklist

    Eleven checks to run on every video, PDF, deck or post before it goes out.

    For: Everything you publish works for people who can't hear it, see it well, or read it in their first language.

AI for Automation

4 free kits, in the order I'd take them.

  1. EL-001 · kit 1 of 4 in this path

    One-Job Handoff Worksheet

    The framing method I use before building anything: pick the one job, write the success test, map who approves what.

    For: One AI system running part of your business, on your accounts, that asks you first.

  2. EL-005 · kit 2 of 4 in this path

    Comment-Keyword Playbook

    The whole method: caption lines, keyword rules, reply templates and the build steps shown in the video.

    For: Someone comments a word on your post and gets your free resource in a DM.

  3. EL-009 · kit 3 of 4 in this path

    Missed-Call Playbook

    The call-back script with AI disclosure, the approval flow and every build step from the video.

    For: Missed calls get a call back from a voice agent that says it's an AI, after you approve.

  4. EL-012 · kit 4 of 4 in this path

    3 Ops Workflows

    Three complete workflows that work as-is: import, connect your own accounts, follow the notes.

    For: Ready-to-import workflows for the operations every small business repeats.

AI for Content Creation

3 free kits, in the order I'd take them.

  1. EL-002 · kit 1 of 3 in this path

    Content Queue Starter

    The full planning sheet, weekly routine and posting checklist I started Snevemoney with.

    For: Daily short videos with sourced numbers, posted to four platforms and measured.

  2. EL-006 · kit 2 of 3 in this path

    Clip-Picking Method

    Exactly how I choose moments and format Shorts, step by step, so you can do it yourself.

    For: One long video in, five vertical Shorts with captions out.

  3. EL-010 · kit 3 of 3 in this path

    Repurpose Method

    The order, formats and templates I use to turn one video into four posts.

    For: Each video becomes a newsletter issue, a community post and a thread.

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